Scirebrooke Branding

Branding package & graphic design for the winery project during my third year interior architecture spring studio.

Overview

At the beginning of the third year spring semester, students are tasked with outfitting an existing barn in Sonoma, CA with a winery. With an emphasis on teaching the science that goes into winemaking, Scirebrooke winery was my proposal to the brief. This page shows an in-depth look at the branding of this winery.

Concept Foundations

Scirebrooke Winery is the product of my former pre-med mind experimenting with its place in architecture & design. My love for chemistry was able to shine by finding conceptual inspiration in the organic chemistry that is foundational to the art of wine.

Spatial Foundations

Looking at the t-Resveratrol molecule, one of the more interesting organic molecules present in wine, the parti is developed through analyzing the flow of electrons through the conjugation found in it's arrangement.

This circulation of electrons formed the basis of how patrons would move about in this space.

Logo & Branding

Branding

Creating a brand for this winery was an important and very fun undertaking to define what this winery would look and feel like. Since education was foundational to this very abstract concept, "academic prestige" became the guiding language for defining the brand.