Overview
This logo re-design for the Kansas City, KS community initiative Embrace KC explored how to use graphics to communicate concepts of community.
Project Description
Foundation & Challenges
This existing logo was the foundation of the project. It served as the main inspiration with it's radial organization symbolizing unity and collectiveness. A challenge that existed with this project was finding a way to contain supporting text and symbolism in the logo without disrupting the hierarchy that needed to exist.
Design Finalization
Logo Process
Meaning Diagram
